Company Enlists ‘MasterChef’ Star to ‘Cook With Heart’
Reprint from Pfizer World April 19, 2012
Pfizer and U.S. drugstore chain Walgreens recently enlisted the help of restaurateur Joe Bastianich, judge of the popular “MasterChef” television series, to show Chicago residents how to prepare meals that are low in cholesterol and support a healthy lifestyle.
Bastianich was at Walgreens’ Chicago flagship location, where he conducted a cooking demonstration using ingredients off the store’s shelves to create a quick and delicious low-cholesterol and low-fat meal.
The appearance was part of Pfizer’s “Heart in the Kitchen” program, which was launched in November 2011 to raise awareness of high cholesterol. Through “Heart in the Kitchen,” Bastianich shares his “recipes for good health” and his personal insights on maintaining a healthy lifestyle.
“I love food, but I had a wake-up call a few years ago when my doctor told me I had to watch my cholesterol,” said Bastianich, who owns 22 restaurants, three Italian vineyards and is a partner in the Italian marketplace Eataly New York. “Since then, I’ve actually found it fun and rewarding to challenge myself to reinvent recipes for a healthier result. With a few modifications, you can lead a healthy lifestyle and still enjoy the foods you love.”
Statistics show that one in five adults over the age of 20 in the U.S. has high cholesterol, which is a major risk factor for cardiovascular disease, including heart attack and stroke.
“Our partnership with Walgreens for this event is a great example of how Pfizer is taking a truly innovative approach to educate patients on the importance of managing cholesterol after Lipitor’s loss of exclusivity,” said Greg Reeder, Senior Director, Team Leader, Established Products, U.S. Brands.