Consumer Healthcare Brings Relief to Congested Communities
Reprint from Pfizer World May 9, 2012
Consumers in three American cities could be breathing a lot easier this summer as the contest winners of The Advil Congestion Relief Project — a Pfizer Consumer Healthcare (PCH) campaign to relieve congestion.
Featured in an article in The Financial, the campaign was created to alleviate congestion for consumers in two ways: by providing relief for sinus congestion and bringing literal relief to congested places.
The nationwide effort, which carried a tagline of “The Right Relief for the Real Problem,” kicked off last November by decongesting an elementary school library in the Bronx, N.Y., and donating a snowplow to clear bike lanes for commuters in Chicago, Ill. (Click here for story). The campaign continued with a contest that asked community organizations across the U.S. to share congestion problems in their neighborhoods for a chance to win a monetary donation worth $30,000 each.
Winning entries were submitted by the Ohio Association of Police Athletic & Activities League (Ohio PAL) in Dayton, Ohio, The CURE Foundation in Albany, N.Y., and the Kingdom House in St. Louis, Mo.
“We are passionate about providing the right relief for the real problem for consumers wherever they need it — from their noses to their communities,” said Kristin Shea, Franchise Lead, Upper Respiratory and Allergy, PCH. “We’re excited that through The Advil Congestion Relief Project we’ve been able to help our communities around the country that were in need of congestion relief.”
The monetary donations allowed the Ohio PAL to expand their mentorship program facility, which currently accommodates 23 students. The expanded room will create more space for approximately 50 additional youth to participate in the program. To aid the CURE Foundation, a trolley used to shuttle local children to and from after-school activities was refurbished to accommodate all interested students. In St. Louis, the project helped community development organization Kingdom House by constructing an outdoor storage facility to clear up indoor office space and create additional meeting areas.
“We’re thankful to have been selected as one of the winners of the Advil Congestion Relief Project,” Cynthia Davidson, President, Ohio PAL, said in the article. “We’re committed to positively impacting as many of our young people’s lives as possible. So, the donation from Advil Congestion Relief, which will allow us to expand our community room, will go a long way in helping us achieve that goal and make a meaningful difference in the Dayton community."