Advil PM recently launched a “SleepHelp” app to help consumers discover why they can’t sleep and provide tips on sleeping soundly.
“Sleeplessness plagues millions of people at least occasionally,” said Kelly Sherer, Product Manager, Advil PM. “More than 1 million consumers look online for sleep tips each month, but it’s not easy to find one centralized place with tips spanning a variety of sleep issues. This app does that.”
Available free for iPhone and Android devices, the SleepHelp app includes an alarm feature and suggests a bedtime based on the user’s waking time. It provides “power down” alerts to remind users when to start getting ready for sleep and how to do so. The app also asks about the nature of users’ sleep problems, such as inability to fall asleep or trouble staying asleep.
“There are many reasons that people don’t sleep well,” said Sherer. “The app offers help across many sleep issues, including those caused by aches and pains, allergies, stress, diet, and even travel.” The app lets consumers filter sleep tips based on the reasons for sleep disruption. Tips are prioritized by consumer rating, so the highest rated sleep tips for each situation appear first. Hundreds of tips are contained in the app library, with plans to add more over time. They cover everything from trouble getting to bed on time, to trouble falling asleep, to trouble staying asleep. App users are encouraged to rate the usefulness of each tip.
The app is available through theApple Store and Google Play. It is being promoted through interactive online banners and the Advil PM website, which will also feature videos featuring the well-known “Sleep Doctor,” Michael Breus, later this year. The team is also reaching out to key bloggers, asking them to try the app and add an interactive widget to their websites.