Tune In To Menopause features actress Kim Cattrall encouraging women to listen to their bodies and embrace menopause with style.
As an actress, Kim Cattrall had “pretend” hot flashes on-screen before she ever experienced these in real life. But no amount of acting prepared her for her first hot flash. Cattrall, now 58 years old, finds strength in sharing her own personal menopause story and hopes to inspire others through a partnership with Pfizer.
“Menopause can be a complicated time with lots of change, but one I think women can and should embrace by being the leading lady in our own stories,” said the Golden Globe winning actress. “When I first started going through menopause, I thought I was prepared, but ultimately it was the support of women in my life, my doctor, and truly ‘tuning in’ to my body that helped me go through this time with style and grace.”
Catttrall, along with Patricia Sulak, M.D., professor of obstetrics and gynecology at Texas A&M College of Medicine, has teamed up with Pfizer for Tune In To Menopause, an awareness campaign designed to educate and empower postmenopausal women to tune in to their bodies and embrace this new chapter of their lives.
“Every woman’s experience with menopause is unique; there is no ‘one size fits all’ approach,” said Dr. Sulak. “Which is why it is so important for each woman to work with her health care professional to manage her individual needs. Many women going through menopause are aware of the visible symptoms, like hot flashes, but fewer understand the unseen changes happening in their bodies – like the risk of bone loss.”
On TuneInToMenopause.com, women can hear Cattrall’s story, learn their “M-style” (menopause style) through an interactive quiz, and watch a video that provides background on hot flashes and bone loss. For each quiz completed, Pfizer will donate $1 (up to $50,000) to Dress for Success, a not-for-profit organization that helps women get back to work and empowers women within the workforce. Women are also able to link to Cattrall’s Tune In playlist on Pandora to hear music that may inspire them on their journey.
“Kim’s participation in the ‘Tune In’ campaign puts a recognized and beloved face to something nearly every woman goes through and gives us a platform to help educate and empower women about some of the common changes associated with menopause,” said Dawn Halkuff, Women’s Health Lead. “We hope her enthusiasm and spirit will inspire women facing the journey ahead.”