Relaunched 'Get Old' Takes a Light-Hearted Look at Aging
Reprint from Pfizer World
Video addresses the fear of getting weaker with age, through the eyes of two very excited grandchildren.
PfizerWorld is highlighting content the company is communicating externally on social media platforms including Facebook, Twitter, and YouTube.
The Get Old team has revamped the initiative to address people's fear of getting old, or "FOGO." The new GetOld.com features engaging content to address common FOGOs, with a revised directive: "It's time to tell the truth about aging. The less you fear it, the more you'll enjoy it. In fact, it can be the best time of your life. So join us and get old with a new attitude."
An example of the fresh new content is a video in which two children debate whose grandmother is the strongest. The video and other site content is meant to be shared on social media to spark positive conversations about aging.