Campaign urges adults 50 and older to recognize their risk of pneumococcal pneumonia.
Pneumonia is a leading cause of death worldwide but may not be on adults’ radar. A collaboration between Pfizer and the American Lung Association aims to change that by letting U.S. adults know that after age 50 their immune systems naturally weaken, increasing their risk for pneumococcal pneumonia, a serious infectious disease. The campaign — Who Pneu? — also encourages them to talk to their doctors to see if they’re up to date on their vaccinations.
Actor Tim Daly is the spokesman for the campaign, which launched on Sept. 30 with television, radio, and print public service announcements and a website www.WhoPneu.com.
Mr. Daly, 59, stars as Henry McCord in the hit CBS television series “Madam Secretary” and is known for his lead roles in “Wings” and “Private Practice.” His mother was hospitalized with pneumococcal pneumonia for over a week in 1991.
“At first, my mom thought she had a bad cold, but the second I saw her I knew something was seriously wrong. She looked horrible. She was very weak and pale, and struggling to breathe,” said Mr. Daly, recounting the day he was visiting and decided to take her to the emergency room. “The experience with my mom really scared me because she got really sick and I knew people could die from pneumonia.”
“With this campaign we hope to not only raise awareness but also build consumer urgency among adults 50 and older — who may think they are too young or healthy to get sick — about the importance of talking to their doctor and knowing their current vaccination status,” said Angela Hwang, Regional President, Pfizer Vaccines.