Company Discussion on Aging Takes Center Stage at Global Forum
Reprint from Pfizer World August 6, 2012
Seniors share their perspectives on aging in a Pfizer documentary.
By 2050, the World Health Organization estimates that the number of people over age 60 will increase to nearly 2 billion, compared with 605 million in 2000. Health experts say this shift underscores the need for effective healthy aging initiatives and support for the anticipated increase in the number of caregivers.
People often consider the importance of good nutrition and exercise, but research has uncovered how healthy aging is actually the result of a lifelong practice of preventive behaviors. Appropriate screening and vaccination, in combination with treatment of illness, can greatly impact longevity and quality of life.
Pfizer, which is also leading the discussion on living longer, better lives at any age with the recent launch of Get Old in the U.S., is encouraging a global conversation on the important role of adult vaccinations in healthy aging. The company’s commitment to advancing the discussion took center stage recently at the International Federation on Ageing’s (IFA) 11th Global Conference on Ageing in Prague, where experts from around the world considered how age-related programs and policies can best support the world’s aging population.
Pfizer’s presence at the conference was spearheaded by Pfizer’s Center of Excellence on Active and Healthy Aging, Public Affairs, Corporate Responsibility, Media Relations and Global Vaccines Communications.
A Brazilian physician discusses the benefits of healthy aging.
In a well-attended session conducted by Jack Watters, Vice President, External Medical Affairs, on “Care and Support for Caregivers,” experts spoke about the heavy burden that is placed on caregivers, as well as the importance of staying connected with others who are in similar situations.
“A supportive environment for caregivers is an important part of ensuring health and longevity — both for the caregivers and those they are caring for. Employers are in an ideal position to provide such support, which also results in benefits for the company by helping maintain a healthy and productive workforce,” Watters explained, citing the Pfizer-supported ReACT (Respect a Caregiver’s Time) program as a best practice.
Another Pfizer-sponsored session featured experts on aging, health policy, economics and immunization, which was emphasized as one of the most successful and cost-effective health interventions. The session also addressed the importance of identifying adult vaccination programs and following best practices from successful examples of these programs.
“Adult vaccination should be an imperative global conversation. In fact, I am committed to ensuring adult vaccination is a part of every IFA conference moving forward and encouraging those in the community, government and academic groups to stand with us to influence policy and enact change,” said IFA Secretary General Dr. Jane Barrett.
Additionally, a Pfizer documentary, “Perspectives on Aging: Enhancing Disease Prevention Through Vaccination,” debuted at the conference.