Advil Relieves Community Congestion Across the U.S.
Reprint from Pfizer World, January 13, 2012
Former Chicago Bear Richard Dent (c.) rides one of the bicycles given to Chicago residents by the Advil Congestion Relief Project to encourage use of the new bicycle lanes on the city's busy streets
Putting a twist on Advil Congestion Relief's tagline, "The Right Relief for the Real Problem," Pfizer Consumer Healthcare's Advil Congestion Relief Project is traveling across the U.S. to provide literal relief to communities that are "congested" with problems such as undersupplied schools, busy traffic lanes and overcrowded parks.
"We are passionate about providing the right relief for the real problem for consumers wherever they need it – from their noses to their communities," said Kristin Shea, franchise lead, Upper Respiratory and Allergy, Pfizer Consumer Healthcare.
Most recently, the project took to the streets of Chicago, which ranks among the country's worst cities for traffic, to help alleviate congestion on busy roads this winter. The project donated dedicated snow removal equipment specifically for the city's newly established bicycle lanes, as well as gave away 100 all-terrain bicycles to city residents eager to start using the bicycle lanes.
"I love Chicago, but traffic makes getting around this city tough," said Richard Dent, a former professional football player with the Chicago Bears who was on hand to help unveil the new equipment. "The dedicated snow plow equipment provided by the project will allow cyclists to enjoy the bike lanes year round and encourage alternative commuting options to help reduce traffic congestion."
The project also unveiled a new library with improved access to computers and books at a public school in the Bronx, New York, where students formerly had to crowd around a limited number of computers during class and also did not have enough books to go around.
"It's so important for kids to have a good education, and this renovated library provided by the Advil Congestion Relief Project will give kids easier access to computers and books, which helps make learning fun," said Brett Gardner, a professional baseball player with the New York Yankees who was on hand to show off the library.